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At the 2018 Mobile World Congress in Barcelona, we wanted to explain the projects Telefonica was performing around the World. The objective was to fuse all the new development and innovations the company is rolling out that year into a single space in an attractive and interactive way. A large wave-shaped and immersive screen help to join all 5 different projects by collecting people interactions on them and wishes and hopes for future technology which people uploaded to the screen’s universe by blowing the seeds of a digital dandelion on their smartphone.
Concept and Direction. Domestic Data Streamers / Art Direction. Morphika / Tech Direction. Eyesberg