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Combining different kind of technologies, we have created an exhibition to celebrate the 120th anniversary of Roche Italia that take place within the company. The clients are able to interact with several installations to look beyond the present and see the directions of Roche’s research towards innovation in the pharmaceutical field. Scanning their bodies clients can learn about the future of medicine and understand the next steps in the industry.
Roche Italia & Dotdotdot Project Manager. Laura Dellamotta / Creative Director. Fabrizio Pignoloni / CTO. Alessandro Masserdotti / Designer Leader. Marina Cinciripini / Interaction Designer. Ambhika Samsen / Graphic Designer. Ernesto Voltaggio / Developers. Jordi Garreta & Daniele Ciminieri.